The User Experience Wheel

I have used this model for some time now, time to reveal it to the critical eyes of fellow practitioners. It is a model that tries to explain “what is user experience?”


PDF Version

The Model should be explained from the inside. It starts in the middle.

1. Value is what we want to accomplish
2. For customers and providers, positive user experience is a win-win situation
3. We want to accomplish value through positive user experience
4. The user experience is a series of phases, we have to focus on positivity in findability, accessibility, desirability, usability, credibility and usefulness
5. Numerous factors contribute to the phases of user experience, the model shows 30 factors carefully placed
6. To achieve this we work backwards, starting and ending with search engine strategy, and going through and making a choice about each of the factors

I feel the model still is a work in progress. Comments on how it can be improved, is it completely wrong (?), is it useful is welcome. Let the discussion begin.